Tag Archives: be unforgettable

How To Build Your Brand: Finding Your Identity

One major step in how to build your brand is to decide on your identity.  What and Who do you want to be remembered as? What is your specialty and how do you make it so that when people think of that topic, they think of YOU?

WHO Are You Going to Be?
WHO Are You Going to Be?

In order to figure out exactly what your identity is going to be in your brand, you need to decide what your area of expertise is.  What is the one main focus…the CORE of your brand? Are you focusing on providing a product or a service? How, specifically, are you going to help people? Are you a skincare specialist….A travel expert….A Supplement Consultant….Do you help people increase their online strategies….. or coach people in their business? Are you a Blogging Beast..A Facebook Queen or King…..A Social Media Maven………….A Webinar Expert? When people talk about you….what do you want them to say about you? Who are you really? What do you do that people would have to say “Oh, you NEED to go see THIS person for that!” Take some time to think about that, write it all down, and decide where your main focus is going to be.

When you’ve decided what it is that is your identity, you need to BELIEVE that you are an expert in it.  Truly.  Even if you don’t feel like an expert yet….remember that the person you are talking to perceives you as the expert.  I remember when I had my first job in a clothing store.  I wore a name tag that said “Denim Expert”.  The only thing I knew about denim that others (maybe) didn’t, was that denim shrinks in length about a half of an inch, and how to mark a hem adjustment properly.  That’s it.  But everyone that came in that store thought I was an “Expert” and so did I!! I didn’t approach anyone with hesitancy, and neither should you.

The other thing to make sure of, (like we covered in a past post “Provide Value”), is that when people deal with you or hear from you, or read your posts….you leave them with the feeling that you have given them extreme Value.

When people come in contact with you face to face, or on video, or in your posts, you want them to be excited with possibility and Hope!! You want them to feel encouraged and uplifted.  Keep that consistent in all that you do!

Some people are trying some “blunt” marketing out there.  Telling it like it is I guess, and being what I would perceive as a bit rude.  The people I see being drawn to those people are pretty negative themselves.  If that’s your route, that’s cool, but marketing is SO about emotion.  So remember to pour out that value that delivers the feel-good feelings.

In Dr. Doug Firebaugh’s training on Branding he said 2 very powerful things that I will leave you with in this post.  “The more interested you are in a person, the more interesting you are to them”.  Do you hear how simple that is? Truly that’s the secret to building a massive brand and one that LASTS.  Think about that one and REMEMBER it! (or if you’re like me, write it down and tape it to something)

The second thing he said is that “BRAND” stands for “Being Remembered and Apreciated for New Directions.” Go out there and pave some new roads with your Brand baby!!! Don’t be afraid to stand out, and do something that empowers others and builds people up.  Change lives, and your life too will change!!

Make sure to grab my FREE ebook “How To Build Your Brand in 7 Powerful Steps” HERE!

If you’re ready to start now and get your brand up and running asap, check out the course that I refer my marketing and branding clients to. You can grab some MORE free training and see what it’s all about HERE.  If you’re interested in a “Done for You” strategy, we can get that set up for you as well, or we can do a free consultation to see where you’re at with your marketing, and how we can maximize your potential to start drawing customers and clients to you! Email me any time for more info at angel@coffeewithangel.com

This ends my series in Branding! I hope the last Seven days have been of value to you. If you missed any days, be sure to go back and catch up! If you found this series valuable, please tell your friends and share it around! I’d appreciate that kind of love so much! 🙂

Thank you! Be blessed.

~Be the best you in all that you do, live, laugh, but most of all LOVE~

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P.S...Are You Making Money and Recruiting Reps EVERY Day? If the Answer is NO...You NEED these Closing Scripts! ==> http://theclosingmagnet.com

I absolutely LOVE Helping Families Create the FREEDOM LIFESTYLE From HOME, Text or email me any time to find out How I can Help You!
Text: 1-204-294-4044
Skype: angel.balichowski
Email: angel@coffeewithangel.com

How to Build Your Brand: Be Unforgettable

Today is Part 2 of my 7 part series on How to Build Your Brand! Yesterday in the post about “5 Reasons You Need to Brand“, we talked about the fact that you have to be Memorable.  So today, we’re going to cover exactly how to do that, so that you will be unforgettable!

How can YOU be Unforgettable?
How can YOU be Unforgettable?

Take a minute for a second and think of all of the people, companies, icons, etc. that are unforgettable. What is the common denominator among them all?…They all have either solicited some sort of emotion inside you, or have built a slogan or image that you can’t forget because they stand out. That isn’t by accident, it’s all in the power of their Brand.

Why should you want to brand yourself as YOU rather than as your company? There are many reasons. Future reasons, life changes, etc., but the main reason is that it increases your income, increases your potential and increases your power within your industry. For more reasons why you should want to Brand, make sure to check out yesterday’s post “5 Reasons to Brand YOU“.

So, you’ve decided to brand yourself. Now what? HOW to you come up with something that’s Unforgettable? Overthinking that one part will stall you and keep you in procrastination mode. The main idea is to start with who you are now. What do you love? What is your passion, your statement, etc.??? Write that down and run with that NOW. Chances are your brand will evolve many, many times! I’ve been building my brand for over a year and still feel like I’m just in the beginning because I can forsee how my Brand is going to change and build over the years as I GROW. What you decide to do NOW will likely not stick forever, and that is OK!! As YOU grow, your following will grow and follow you along your journey. It’s part of your Brand!

So then how do you BE Unforgettable? My Mentor, Dr. Doug Firebaugh says that there 3 ways you can be memorable to your prospect, client or customer;

1) Visually in their Mind
2) Emotionally in their Heart
3) Experiencally in their Soul

The main question you want to ask yourself when your identifying your brand is: “Are you Expanding and Improving People’s Lives?” So many people are trying to Brand themselves, (which is awesome!), but unfortunately very few are standing out, because they are not improving other’s lives, they are either following what someone else is doing, or they’re making it all about THEM. People don’t want to hear you talk about yourself all the time.

Another thing that Dr. Doug says that really resonates with me was “If you can not move people on the inside, you will NEVER move them on the outside.” Wait. Move them on the outside? What the heck does that mean??? Do you get the power in that statement?

You want them to GO with you! You want to DRAW them to you! You want to become MAGNETIC. Be someone who moves them SO much on the outside that they are just magenetically attracted to you! One trick I was taught was, when you find yourself in a room full of other people. UP YOUR ENERGY inside. Have you ever done that? Just mentally start thinking about emitting a higher energy in the room….And watch what happens! People will be DRAWN to you. It’s crazy how it just happens, but it does. People also get happier. Energy. Key to your brand!!

So what are your first steps?

1) Identify who YOU are and be YOU. Don’t be a fake, don’t pretend. Be you and you will draw people to you who are like you.

For instance, I LOVE Quicksilver and Roxy clothing. I love the skateboarding, surfing, beach, laid back culture. Do you know HOW many friends I’ve drawn into my life that just happen to LOVE the same things? Brands work!!
2) Figure out your mission and come up with a slogan! Mine for my home business training is “Committed to Helping you Have Success Success Sooner“, for my marketing and branding business, Rockstar Biz Solutions, it’s “Helping YOU and Your Business become a Rockstar Online“. Simple, but something that lets people know right away what I’m about. BUT, it’s about THEM!!
3) Get out, and get noticed! Also, start using your social media more (and make sure each profile is customized to that platform so that people know what your brand is) Don’t put something that doesn’t make sense to your brand. Take some time to sit down and fix your social media. If you’re not congruent, people will get confused with who you are and move on. (If you REALLY want to get started FAST CLICK HERE)
4) Be CURRENT. Have Confidence and SWAG in your Brand! Figure out that “thing” about YOU that people LOOOOOVE and market THAT in your business. Let go of your inhabitions and embrace how awesome YOU truly are!!

The main thing, is don’t overthink it. Be comfortable, BE YOU. Be who YOU would be drawn to. You can’t appeal to Everyone, and that’s ok! Believe in abundance and that there is the right person out there for each person needing help. You’re looking for who is looking for YOU.

Find your Niche and if you focus on marketing to them, you’ll make MILLIONS!!! That’s an absolute Guarantee 🙂

If you need any help with your online marketing and branding, or want to toss some ideas off me, email me at angel@coffeewithangel.com! I’m here to help YOU have success sooner! (See what I did there? 😉 )

~Be the best you in all that you do, live, laugh, but most of all LOVE~

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P.S...Are You Making Money and Recruiting Reps EVERY Day? If the Answer is NO...You NEED these Closing Scripts! ==> http://theclosingmagnet.com

I absolutely LOVE Helping Families Create the FREEDOM LIFESTYLE From HOME, Text or email me any time to find out How I can Help You!
Text: 1-204-294-4044
Skype: angel.balichowski
Email: angel@coffeewithangel.com